Ready to transform your marketing team into a key profit driver? Let's define your starting point and craft a personalized action strategy. Start by completing our Marketing Maturity Assessment spanning four crucial areas in just 10 minutes.

Here is what we’ll cover:
  • Approach
  • Market
  • Technology
  • Reporting & Results

Hit "Begin" to start your evaluation.

Our Approach

Navigating Strategy and Leadership

Explore how your marketing strategy aligns with broader business goals, examining leadership's role in driving change, collaboration between sales and marketing, and talent management. This section focuses on strategic alignment, adaptability, and the effectiveness of leadership in integrating marketing efforts with company objectives.

Alignment with Company Goals

Does our marketing strategy effectively align with the company's broader goals, including team collaboration and sales efforts?

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Adaptability to Change

How effectively can our company adapt to changes and introduce new projects with a customer-focused approach?

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Leadership in Change Management

How well do our marketing leaders manage change and inspire others to adopt new initiatives?

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Sales and Marketing Collaboration

To what extent do our sales and marketing teams operate cohesively, sharing insights and complementing each other?

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Talent Management

How effectively does our company identify and align top talent with our marketing goals, ensuring their development and recognition?

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Understanding and Engaging Your Audience

Assess your team's ability to engage and understand your audience, focusing on customer journey management, engagement strategies, persona development, and content efficiency. This section is about attracting, engaging, and retaining customers with strategic marketing and meaningful interactions.

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Demand Management

How well do our marketing and sales teams collaborate to manage demand and drive revenue efficiently?

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Customer Journey Management

How effectively do we manage the customer journey, ensuring involvement and leveraging journey data?

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Customer Engagement

How effective is our approach to engaging customers digitally and achieving measurable outcomes?

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Persona Management

How skilled are we in creating and using personas for targeted marketing strategies?

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Content Operations Efficiency

How efficiently do our content operations support multi-channel marketing efforts?

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Leveraging Tools for Impact

Evaluate how technology underpins your marketing, including the use of emerging tech, system integration, vendor management, and data quality. This pillar prompts you to reflect on technology's role in enhancing marketing efficiency and campaign effectiveness.

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Technology Utilization and Management

How adept is our marketing at leveraging current and emerging technologies to meet our goals?

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Revenue Marketing Architecture

How proficient is our marketing in integrating technology with our strategies for better performance?

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Vendor Relationship Management

How effectively does our marketing manage vendor relationships to enhance technology utilization and performance?

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Marketing Technology Adoption

How well has our team adopted marketing technologies to drive business results?

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Data Management

How proficient is our marketing in managing data quality to boost performance?

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Reporting & Results

Advancing Through Intelligence

Examine the integration of AI/ML in marketing for better decision-making, operational efficiency, and financial impact. This section invites you to consider AI/ML's role in revolutionizing marketing through data-driven insights and advanced analytics.

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AI/ML in Revenue Marketing

How effectively does our marketing leverage AI/ML technologies to enhance operational efficiency and outcomes?

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Data-Driven Decision Making

How consistently do we prioritize data over intuition in our marketing decisions?

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Measurement and Analysis for Enhancement

How proficient is our marketing in utilizing data for measurement, analysis, and enhancement of business outcomes?

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Measurement Accountability

How strong is the sense of accountability in linking marketing team rewards to financial outcomes?

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Contribution to Financial Results

How effectively does our marketing contribute to the company's financial results through Revenue Marketing evolution?

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Great Job

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    Your Results

    Great We Will Send Your Results

    You should receive an email with 2-3 minutes with a link to your results