The challenge
The Challenge
Every engagement starts with friction. These were the constraints holding growth back.
- Preserve the website’s established design and branding
- Maintain existing navigation, content, forms, and functionality
- Protect search rankings, metadata, URLs, and redirects
- Retain HubSpot marketing and CRM integrations
- Avoid disruption to customers and internal teams
- Reduce recurring software costs without creating new operational complexity
- Complete the transition more efficiently than a traditional website rebuild
How we got there
Innovative Solutions
We did not jump to tools. We sequenced the work so each step unlocked the next.
- 01
AI-Assisted Website Reconstruction
Used AI-assisted development to analyze and reconstruct page structures, styles, reusable components, responsive behaviors, scripts, and content patterns into an AWS-compatible architecture—accelerating template recreation so the team could focus on architecture, integration, and QA.
- 02
AWS Cloud Migration
Migrated the website to scalable AWS infrastructure designed for performance, reliability, and cost control, with greater flexibility over hosting, deployment, security, and future development.
- 03
Preservation of Look and Feel
Recreated typography, colors, imagery, layouts, navigation, responsive behavior, and interactive elements so the site remained familiar—infrastructure modernization without an unnecessary rebrand.
- 04
Functional and Marketing Continuity
Kept marketing forms, lead capture, analytics, customer data, and CRM workflows connected to HubSpot Marketing Hub without requiring the website itself to remain on Content Hub Enterprise.
- 05
SEO and Quality Assurance
Validated pages across desktop, tablet, and mobile—including URLs, metadata, redirects, analytics, forms, links, and interactive functionality—to reduce migration risk and protect search presence.
The outcome
Transformative Results
Once the path was clear and the system was rebuilt, the results compounded.
- Eliminated the $1,749-per-month Content Hub Enterprise subscription
- Reduced combined platform costs from approximately $2,639 to $750 per month during the first term
- Lowered annual subscription costs from approximately $31,668 to $9,000
- Generated approximately $22,668 in first-year recurring savings
- Achieved an estimated 72% reduction in annual platform costs
- Preserved the website’s functionality, content, branding, and user experience
- Retained HubSpot for marketing and CRM without paying for unnecessary CMS capabilities
- Gained greater control over hosting, deployment, and future development
- Established a scalable AWS foundation for continued digital growth
What came next
What This Enabled
Additional moves that extended the impact.
- AI-enabled cost optimizationAI accelerated analysis, component recreation, and migration testing—making a controlled lift and shift possible instead of an expensive ground-up rebuild.
- Website as an efficient digital assetThe customer experience stayed consistent, HubSpot continued supporting marketing and CRM, and AWS provided scalable infrastructure going forward.
- Savings that recur every yearEnterprise CMS fees were no longer required simply to maintain an established website—keeping the experience while losing the unnecessary platform cost.
