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Shopify: Is it Really Worth It?
I am frequently asked if the Shopify platform lives up to the hype because I have built sites for large, medium, and small businesses using the platform. I can confidently state that Shopify has both advantages and disadvantages after careful...
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Navigating Tech Stacks as a Marketer
Tech stacks can be complex and difficult to navigate, which can make it challenging for marketers to understand how to effectively use them to reach their target audience. This can lead to marketers turning away business or not being able to fully...
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Targeting in a Cookieless World
In the past, cookies were a common tool used by advertisers to track user behavior and target ads. However, with the increasing use of cookie blockers and the rise of privacy concerns, the cookie is becoming less effective as a targeting tool. This...
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What is a Marketing Funnel strategy?
A marketing funnel is a series of stages to guide prospects through the customer journey. The funnel helps marketing teams plan and measure efforts to attract, engage, and convert prospects through content and other marketing materials (like landing...
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