Is your website easy to use? Just because it makes sense to you doesn't mean it's easy for others. Go through a few tasks and make sure it is easy to get to what the visitor wants or needs to see.
Does your website look like it was made in the 1990s? Updating your site will help you stand out; having a professional-looking site will let visitors know you are a professional business or person.
Takeaway: A website is just one piece of the puzzle, and there are things you can do to make sure your site makes sense for visitors and helps you stand out from the crowd.
- Start with creating a seamless user experience that reflects the unique culture and personality of your business or brand. It can be done in a storyboard outline or a napkin drawing.
- Make sure people know who you are and what your business does.
- Tell a compelling story.
- Have your blog on your site but also promote it via social media sites!
- Facebook ads are cheap, targeted, and have a great ROI.
- Find out where your target market is and advertise there
Simply having a website is not enough. You've got to have a plan, an angle, to get people to come to your site, and stay. Coming up with a plan requires some serious thought on your business and why you're creating the site. After that, you need to advertise that plan--both online and off. There are lots of ways to do this: social media, search engine optimization(SEO), content marketing, offline advertising, and so on. No matter how you decide to market your site--and there are lots of options--it takes persistence, creativity, and resourcefulness--and perhaps even some luck. In the end, it boils down to knowing who your product/service is for and how they will benefit from it as well as knowing how to sell it in the first place. All of this takes both time and effort--and if you do fall into a large pit of success, success usually doesn't last long ...
If you are not yet sure of what to do, try reaching out to us. We would be more than happy to talk about your project and work with you to make it a success.
At basemonkeys, we develop digital experiences that flaunt your brand's personality and equip it for success. We use our expertise to turn ideas into a beautiful user experience that conveys your marketing message. Combining design, development, and strategy across the full open channel of social media, Web, and mobile, we create unique experiences that help you connect with your customers.
