Zoya Ginzburg

How to create an eBook to drive leads

When it comes to attracting leads, the value of unique, authentic, and relevant content is a popular ingredient in the lead-generating secret sauce. One of the most effective ways to create such content is by writing an eBook.

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What Is A Landing Page and Why Should I Care?

A landing page should be made for one reason and one reason only - to convert visitors into leads. It's a highly-targeted lead generation tool that...

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Getting the most out of website automation

In marketing, automation is used to schedule emails, send out social media posts and tweets, etc. Automation can be used for email marketing to help...

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The Lazy Person's Guide To Marketing Automation

Marketing automation is pretty hot right now. This topic is definitely on the rise and companies are spending increasing amounts of money to get...

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What Does An SEO Strategy Look Like?

In this post, we'll discuss what an SEO strategy is, its importance, and how to define an SEO strategy that works.

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How To Get Your Website Noticed In A Crowded Space

Is your website easy to use? Just because it makes sense to you doesn't mean it's easy for others. Go through a few tasks and make sure it is easy to...

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What is a Marketing Funnel strategy?

A marketing funnel is a series of stages to guide prospects through the customer journey. The funnel helps marketing teams plan and measure efforts...

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