A landing page should be made for one reason and one reason only - to convert visitors into leads. It's a highly-targeted lead generation tool that helps ensure you're only talking to people who might be interested in your offering and can help drive them to conversion.
Landing page 101s: A landing page is a way to connect with leads. A landing page helps you filter out leads that don't have an interest in your company, product, or service. Additionally, you can use landing pages to get more information about your leads and their interests. There is also the opportunity to create landing pages for social media platforms such as Facebook and Twitter. Social media networks are different from typical landing pages because of the fluidity that comes with social media platforms.
Landing pages are great for testing out different approaches to marketing and sales—for instance, different copy and voice, as well as different media (like images or video) or keywords. You can also personalize content with information about leads by integrating data from your lead management system (LMS).
Here are some more examples of how you might use a landing page:
1) Generating leads with form submission: A simple form submission can be used for lead generation or for gathering contact information from visitors who aren't ready to purchase yet (or even those who are).
2) Collecting visitor information: If you're running an event or other promotion that requires people to sign up ahead of time, you can create a landing page where they can sign up and get all the relevant information they need before it starts. This could include an RSVP link, directions and parking info, etc.
3) Promoting products and services: If you have multiple products or services available, you can use one landing page with multiple calls to action so that visitors can find out more about what they're interested in without having to search through different pages or links on your website.
If you don't have much web design experience, Hubspot's free landing page builder is the fastest and easiest way to build, launch and optimize landing pages without the help of developers or IT.
Looking for something a bit more custom? We would be more than happy to talk about your project and work with you to make it a success.
At basemonkeys, we develop digital experiences that flaunt your brand's personality and equip it for success. We use our expertise to turn ideas into a beautiful user experience that conveys your marketing message. Combining design, development, and strategy across the full open channel of social media, Web, and mobile, we create unique experiences that help you connect with your customers.